System Description

For the 2008 season there will be two IRWIN Show Cars available for events. These Show Cars will be available on a very limited basis as they will be primarily used at Ultimate Tradesman Challenge events. One unit will be dedicated to executing events following the NASCAR race schedule, and the other will perform events throughout all of North America. The IRWIN system has been designed to build awareness and preference for IRWIN products at retail events and shows targeting professional end-users.

In addition to the show car and hauler, an IRWIN UTC interactive and contest is available to allow end users the chance to enter and win IRWIN's National Promotion, the Ultimate Tradesman Challenge (UTC). Please note, the UTC interactive and contest will only be available to Event Managers and Sales Team members who have requested and received approval for a UTC event. If you would like to submit a request for a UTC event, please contact drew.hartley@irwin.com (Assoc. Promotions Manager) for more details. Vehicle pictures and a complete product inventory list are all available for downloading below. Each IRWIN Hauler will also contain the following premiums: IRWIN UTC T-shirts, IRWIN UTC hats, IRWIN 1:64 Die-cast cars, and Sharpies. Finally, to increase program leveraging, the IRWIN Hauler will also offer a contest that will award two lucky consumers with race tickets for the 2009 NASCAR season.*

2008 IRWIN Show Car Photo (1.4MB PDF)

2008 IRWIN UTC Hauler (3.1MB PDF)

2008 IRWIN Demo Product Inventory (1.2MB PDF)

*One entry per customer. If you visit an IRWIN show car event you have a chance to enter a drawing for (2) NASCAR SPRINT Cup race tickets. Two separate drawings will be held in 2008. The winner will be notified within two weeks of the drawing. No purchase necessary.